It’s our business to remove the wonder.
The extraordinary level of widespread fraud reported by the Interactive Advertising Bureau (IAB) is in part directly attributable to known, identifiable domains connected to organized crime syndicates. Since the inception of the Internet, these syndicates have been able to prosper due to directed efforts undertaken by incumbent service providers to obfuscate the scale of their impact on the digital advertising economy. These efforts include preventing third party digital advertising metrics and verification/research providers from capturing the full range of data that is accessible in an impression transaction inside of their networks. And more importantly, limiting the advertising buyers's ability to audit and receive refunds for money spent supporting this fraudulent activity. These impediments are enforced through contractual terms and conditions with advertising buyers. Among other things, these conditions often explicitly prevent or modulate third party access to these networks, which has limited the development and implementation of impression transparency technology and has enabled a thriving criminal economy on the Internet.Digital Advertising Creates a Dangerous Cyber Attack Surface
Most Chief Information Security Officers (CISO) are unaware of the attack surface that is created by a Company's digital advertising operations. Criminal abuse of digital advertising networks create more than just fraudulent transactions. Criminal redirection, site cloning and spear phishing are among the many cyber threats that are exploited using insecure and unaudited advertising networks. Enterprise Cybersecurity begins and ends with domain controllers. The Brand Protection Domain Controller (BPDC) Application Programming Interface (API) eliminates the opportunity for fraudulent entities to access customer facing networks. We eliminate ad fraud and stop this fraudulent activity by requiring your ad network(s) to request to serve an ad on a domain or in an application. We then create a secure audit trail by inserting a beacon or pixel into your advertisements that assures advertising network compliance with the BPDC instruction.Real-Time Audit: Eliminating the Debate
The Excelaca Advertising Compliance Authority (ACA) Ad Network API eliminates ad fraud by requiring your ad network to request the ACA to serve an ad on a domain or in an application. If the domain/app is not a robot, criminal infringer or generating fraudulent impressions or clicks, we approve it for ad insertion.Real-Time Intervention: Preventing Waste Before it Occurs
We know how to manage the enormous volume of data involved in the digital ad ecosystem. The Excelaca Core is a unified real-time stream processing engine. It is a high performing, zero fault tolerant, scalable, asynchronous in-memory platform. The engine provides a complete set of system services freeing our engineers to focus on business logic. The platform is capable of processing billions of events per second and recovering from node outages with no data loss and no human intervention. The Excelaca Core enables complete transparency and delivers Actionable Business Intelligence to Optimize Digital Advertising Spend through Point of Sale (POS) data integration.