By segregating bots, the remaining clean certified activity report enables advertisers to make better media buying decisions.
Block list recommendations can be made hourly, daily, and weekly based on thresholds set by the advertiser, reducing ad fraud and ad waste dramatically.
Advertisers can deploy our Pre-Bid Brand Protection Domain Controller API to dynamically block domains and apps that are heavily populated by robotic systems the moment they are detected.
Improve future campaigns
Excelaca’s™ database allows you to identify:
Which creative was most - or least - successful by region or time
What domains / apps offer the best ROI
What delivery channels were most successful
Data can also be used to remove unwanted devices from your properties and can even help identify bad devices and bad IP addresses that can be blocked, reducing your cyber-security footprint.
Validate vendor billing and reporting
Excelaca™ deploys an Immutable Ledger through Ethereum Blockchain to collect - at scale - the data generated from each ad and establish an official Book of Record.
Advertisers can audit their digital ad campaigns, just like they would audit their financial records.